Introduces Emplify, An Employee Engagement Platform to Transform the Modern Workplace
FISHERS, Indiana (July 20, 2016) — Bluebridge, a SaaS mobile audience engagement app platform, today announced the launch of Emplify, its new platform dedicated to measuring and driving employee engagement. With a $3 million Series A led by Allos Ventures and Cultivation Capital, with participation from Bob Davoli and with returning investors Bill Godfrey, Tim Kopp, and Mark Hill. Bluebridge will continue expanding the Emplify employee engagement product suite.
With its new funding, Emplify will continue to invest in its product, sales and marketing expansion, enabling customer success and expanding its proprietary research in employee engagement. Already in 2016, Bluebridge has added 20 new hires and plans to accelerate its pace in the next year to resource the Emplify growth.
Following its February 2016 acquisition of Cadence Consulting, Bluebridge leveraged its own mobile app engagement product, as well as its mobile engagement expertise, to bring Emplify to market. The new platform will provide companies with a better way to engage with their employees through an internal employee app that acts as a central portal of information and engagement, while reflecting the organization’s brand.
“A year ago, the Bluebridge team set out to improve our own employee engagement initiatives. Understanding the role that smartphones play in daily content consumption and communication, we felt there was no better way to accomplish this than by leveraging our mobile devices,” said Santiago Jaramillo, CEO and founder of Emplify, powered by Bluebridge. “What started as an internal idea for a Bluebridge-branded employee engagement app quickly evolved into our most successful product line ever.”
Emplify leverages Bluebridge’s proven product infrastructure and mobile engagement expertise to bring a mobile-first approach to solve key problems around employee engagement at mid-sized and large organizations. In just a few months, Emplify has quickly surpassed 25 paying customers, including Molly Maid, Mainstreet, Which Wich, The NFL Trust, and MedXcel. The product’s initial customer growth and traction, combined with a secure platform that has already supported over 15 million mobile sessions and more than 6 million push notifications, position Emplify as a frontrunner in the employee engagement industry.
“We’ve always been passionate about engaging employees through open communication, but cutting through the clutter of email and other systems is often cumbersome, making it difficult for employees to fully engage,” said Bryan Brenner, CEO of FirstPerson, one of Emplify’s 25 initial customers. “Using the Emplify mobile employee engagement product makes that possible, and it’s working, evidenced by our 86% average push message open rate. Now, our employees can stay engaged whenever and wherever they are on the device they always have with them.”
Emplify brings data-driven insights to company culture leaders by measuring and driving employee engagement. The platform creates a central portal for engagement by giving employees access to interactive staff directories and portals to key information like health benefits. Customers will have instant access to quick polling and pulse survey features to discover employee feedback and sentiment, as well as segmented push notification messaging to target workplace communication to unique groups or individuals. In coming weeks, Emplify will launch its App Engagement Scoring feature, designed to leverage real-time analytics that give business leaders instant feedback on what is working or not working in their mobile employee engagement efforts.
With new funding and a rapidly growing team, Emplify continues to be a top workplace of choice for Indianapolis and Fishers-area residents. For more information on the new Emplify platform, powered by Bluebridge, visit www.emplify.com. To learn more about working with or for Emplify, register for their launch event, co-hosted with Verge on July 26th.
Emplify is the world’s leading mobile-first employee engagement solution, providing companies with a better way to engage their employees through an internal app which matches the organization’s brand. Featured in Forbes and other major publications, Emplify helps customers, including FirstPerson, R.T. Moore, T2 Systems, Mainstreet, and other top employers, empower their employees through an easily accessible mobile app solution. With more than 600 branded mobile apps across the Apple and Android app stores, Emplify’s secure platform has powered more than 15 million app sessions and six million push notifications to hundreds of thousands of app users across organizations of all sizes. To learn how Emplify helps companies achieve unprecedented business results through employee engagement, visit emplify.com.