Mobile App Content Management System Enables Organizations To Easily Launch And Manage Mobile Apps, Send Targeted Mobile Messages And More

FISHERS, Ind. – (June 17, 2015) –  Bluebridge, the SaaS company that provides a mobile app platform and tools to help organizations such as corporate enterprises, churches, tourism bureaus and universities  interact with their audiences through world-class, full-featured, customized mobile apps, today announced the closing of a $2 million financing round co-led by Cultivation Capital and Allos Ventures. Angel investors Bill Godfrey, founder of Aprimo, Scott Dorsey, co-founder and former CEO of ExactTarget and the HALO Investor Group also participated in the investment.

The company is also launching the next generation of its proprietary mobile app content management system, the Bluebridge Mobile App Studio. The one-of-a-kind platform will make it even easier for users to take control of their app management, allowing organizations to update and edit all app content in real time—with the ease of a drag-and-drop interface. Users can now design, organize and instantly preview their mobile app; integrate third party partner tools such as Facebook, Twitter, and a variety of CRM and CMS tools; manage and send push notifications and more. Watch the Bluebridge Mobile App Studio in action here.

“The Mobile App Studio is an enormous leap forward in our vision of enabling organizations of all sizes to easily and quickly communicate with their audiences through compelling mobile apps,” said Santiago Jaramillo, Bluebridge co-founder and CEO. “By entirely re-imagining the user interface and adding even more depth to world-class features, we’ve made the task of mobile app creation and enterprise multi-app management attainable and rewarding for organizations of every size and scale.”

Since launching in 2011, Bluebridge has seen incredible year-over-year growth and has become the largest provider of tourism apps in the world. From 2013 to 2014, the company increased its revenue by 200 percent and doubled its customer base. Bluebridge recently moved to a new office in Fishers, Indiana to accommodate its rapidly growing team, which more than doubled in size last year. The $2 million round will allow for investment in development resources to continue improving its world-class product, further accelerate Bluebridge’s growth into new market segments and continue a dedicated focus on customer success.

Customers who use the Mobile App Studio benefit from the following capabilities and features:

    • An intuitive, user-friendly interface that makes app content editing easy for non-technical users.
    • Drag and drop tools that provide a fluid experience without the need for coding.
    • Real-time app previews that show exactly what end app users will see.
    • Targeted, actionable push messaging that can be sent immediately or scheduled for later.
    • Rapid app store deployment that eliminates the hassle for customers of compiling, submitting and completing the Apple & Google app review processes to publish mobile apps.

“The Mobile App Studio is unlike any other CMS we’ve worked with,” said Eryn Aubey, marketing administrator for Christ In Youth (CIY), a global nonprofit youth ministry program. “Its clean, organized, user-friendly interface makes creating and managing mobile apps easy and efficient. Our app has the power to truly impact the way we interact with our customers and provide them with a tool that will greatly enhance their experience at our events.”

Bluebridge helps hundreds of organizations including the country of South Africa, Harrison College, Northview Church, Herff Jones, Purdue University, Gatlinburg, Tennessee and Hotbox Pizza build one-of-a-kind, world-class mobile apps.

For more information about Bluebridge, visit gobluebridge.com.

About Bluebridge

Bluebridge is a leading mobile technology company offering a mobile app software as a service platform used to build, deploy, and continuously improve mobile apps for churches, corporate enterprise, tourism bureaus, colleges and more. The Mobile App Studio empowers organizations to connect with their audiences by delivering full-featured, affordable native mobile apps and powerful push messaging capabilities in a simple and standardized way. Learn more about Bluebridge by visiting gobluebridge.com.

Media Contact:

VineSprout PR for Bluebridge:

Nicole Duhoski

312-622-0045

nicole@vinesprout.com

Katie Huffaker

256-710-1761

katie@vinesprout.com

 

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