Simpleview Acquires 100% Stake in Bluebridge Tourism Technology and Customers

Market leader in destination marketing solutions takes over Bluebridge business unit.

FISHERS, Indiana- (November 22, 2016)- Bluebridge, a world market leader in mobile app engagement, today announced the acquisition of its tourism business unit by Simpleview, the market leader in destination marketing solutions. Beginning immediately, Bluebridge technology will become part of Simpleview, an integrated and comprehensive solution that combines website, CRM technology and digital marketing services designed for destination marketing organizations.

Since 2011, Bluebridge has helped hundreds of destination marketing organizations from the country of South Africa to the city of Denver, engage their visitors through native, branded mobile apps. Bluebridge tourism apps have supported millions of sessions through hundreds of customer apps, helping organizations provide modern tools to their visitors to improve their travel planning and in-destination experience.

“We’re very proud of our team for building the largest tourism app company in the world, and as we look to the future, Simpleview is the very best long-term home for our customers,” said Santiago Jaramillo, CEO and founder of Bluebridge, parent company to Emplify. “Simpleview is not only the most comprehensive software suite of its kind, but the team  is fully committed to innovating best in class products for the tourism industry– and Bluebridge customers will benefit from their next-generation technology solutions and digital marketing expertise.”

Following this acquisition, Simpleview will expand its product line to offer mobile apps under the brand “Visit Apps.” VisitApps will enable DMOs to provide customized mobile travel planning applications for travelers and destination visitors, delivering efficiency in content, communication, and planning throughout the travel experience. Simpleview will continue to provide outstanding customer service to existing and forthcoming Bluebridge Tourism clients.

“We’re happy to be able to welcome Bluebridge Tourism customers to the Simpleview client family,” said Ryan George, CEO of Simpleview. “They can rest easy that they’ll receive the friendly, dedicated customer service that has always set Simpleview apart.”

For more information about Simpleview and how it helps DMOs use technology and digital marketing strategies to be more effective, efficient and successful, visit

About Bluebridge

As the world’s largest visitor engagement app platform, Bluebridge helps CVBs and DMOs build branded, compelling mobile apps that help them communicate and engage their visitors to improve their travel experience. With more than 600 branded mobile apps across the Apple and Android app stores, Bluebridge serves premier destinations around the world, including South Africa tourism; Gatlinburg, TN; Kissimmee, FL; El Paso, TX; and many more. Having collectively powered 9 million app sessions, Bluebridge apps have sent over 16 million push notifications to more than half a million app users worldwide.

About Simpleview

Simpleview is the travel and tourism industry’s leading provider of CRM, CMS, website design, search marketing, revenue generation, and mobile technologies for destination marketing organizations (DMOs). The company employs 190+ staff and works with 425 customers in North America and around the world, including destinations like Paducah, KY (population 25,018), the country of Norway and 80% of the top U.S. convention cities.

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